The sign has the function of direction guidance and explanation tips. It can pass humanistic information and feelings through humanized design, fit with its own style and environment, and at the same time, it can increase the recognition of space. It can create a place mark for tourists and identify the brand image of the park.

With the development of society, people's demand for tourism, scenic spots began to build scenic spots, but ignored the construction of the sign system in the process of creation, resulting in big disappointment of tourists to scenic spots, and some relatively perfect scenic spot sign system is tourists in order to achieve the purpose of tourism, so as to greatly improve the quality of tourism is an indispensable factor.

To do a good job in the logo design of tourist attractions, in addition to a comprehensive understanding of the history and culture, natural environment, modern humanities, main features, etc., but also scientific analysis, in-depth research and discussion with Party A, in order to carry out a comprehensive planning and design of the logo of the scenic spot.

The natural landform of each village has its own characteristics. The unique scenery creates the distinctive architectural style of the village. The logo design should also adapt to the local natural customs and be in harmony with them.

Logo. Mainly includes: 1) text; 2) Numerical symbols; 3) Graphic symbols; 4) Color; 5) Signage.

1.2 Classification

From the content: scenic spot logo; Path identification.

From the function: public service identification; Security identification.

From the state: dynamic identification; Static identification.

Whether the signage system of scenic spot is perfect or not directly affects the quality of tourists' travel and relates to the positive evaluation of tourists to scenic spots. At the same time, it should be pointed out that with the arrival of the mass tourism era and the increasing rationality of tourists, the importance of the scenic spot identification system will become more and more prominent.

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